VMS Live and Fruit present…
Ever since bulldozing his way onto the scene with unforgettable tracks like ‘Cuddly Toy’ and ‘Family Man’ in the late 80s, Andrew Roachford’s maverick take on music has spread far and wide.
As the first artist to sign a staggering seven-album deal with Columbia Records, it heralded the beginning of something big. “Getting signed and being a black British artist gave me a sense of pride” enthuses Andrew.
Like any artist worth their salt, Andrew Roachford’s music is the result of many things. Raised in south London to West Indian parents, as a child of the 70s and 80s, it’s no wonder that his music sounds the way it does. Influenced by everyone from Al Green, Michael Jackson to David Bowie Andrew’s formative years were also spent listening to Radio One, reggae and jazz.